After your market research, there is need to develop an export plan.
Export plan tips
- Keep your plan simple and to the point
- Always include your unique value proposition (this describes what differentiates you from your competitors)
- Develop a feasible budget plan
- Focus on your target market when defining your export plan
- A good export plan guides you seamlessly through different export processes.
- Ensure you incorporate relevant stakeholders (financial advisers, brokers and governmental bodies)
A well-written export plan:
- will assist you in defining export goals and match your resources to those goals.
- Focus your resources and allows you provide good service delivery to your clients (importers).
- Projects your Unique Selling Point (USP) .
- Guides management on long-term commitment for exports.
A good export plan consists of certain key elements which include the following:
- Company profile (about us)
- Key features of target market(s)
- Competitors’ analysis
- Market entry strategy
- Unique selling points
- Promotional strategy
- Branding (if relevant)
- Logistical planning
- Action plan
- Resources required
Export plan template
NEPC has provided a template containing all the key elements listed above and includes additional descriptions per element. It will guide you to build a comprehensive export plan. download our full export plan template