After you have researched your market opportunities, selected your target market(s) and gathered information with respect to these market(s) it is time to develop an export plan.
Five export plan tips
- Keep your plan simple and to the point
- Always include your unique value proposition (this describes what differentiates you from your competitors)
- Always develop a very concrete budget plan
- Keep your target market in mind when defining your export plan
- A good export plan guides you seamlessly through different export processes. It helps when you are in touch with financial advisers, brokers and governmental bodies
A well-written export plan will assist you in defining export goals and match your resources to those goals. Focusing your resources allows you to provide excellent service delivery to your clients (importers). It makes your company stand out, projecting it as one that has realistic goals with outlined plans on how to achieve them. Finally, it will guide management on long-term commitment for exports.
A good export plan consists of certain key elements. NEPC developed a guideline on export plan for exporters. This includes the following key topics:
- Company profile (about us)
- Key features of target market(s)
- Competitors’ analysis
- Market entry strategy
- Unique selling points
- Promotional strategy
- Branding (if relevant)
- Logistical planning
- Action plan
- Resources required
Export plan template
NEPC has provided a template containing all the key Elements listed above and includes additional descriptions per element. It guides you to build your own comprehensive and complete export plan. Check out our full template for developing an export plan!