Export plan

After your market research, there is need to develop an export plan.


 Export plan tips

  1. Keep your plan simple and to the point
  2. Always include your unique value proposition (this describes what differentiates you from your competitors)
  3. Develop a feasible budget plan
  4. Focus on your target market when defining your export plan
  5. A good export plan guides you seamlessly through different export processes.
  6. Ensure you incorporate relevant stakeholders (financial advisers, brokers and governmental bodies)


Your benefits

A well-written export plan:

  • will assist you in defining export goals and match your resources to those goals.
  • Focus your resources and allows you provide good service delivery to your clients (importers).
  • Projects your Unique Selling Point (USP) .
  • Guides management on long-term commitment for exports.


Key elements

A good export plan consists of certain key elements which  include the following:

  • Company profile (about us)
  • Key features of target market(s)
  • Competitors’ analysis
  • Market entry strategy
  • Unique selling points
  • Promotional strategy
  • Branding (if relevant)
  • Logistical planning
  • Action plan
  • Resources required


Export plan template

NEPC has provided a template containing all the key elements listed above and includes additional descriptions per element. It will  guide you to build a comprehensive export plan.  download our full export plan template