NEPC Officially Launches Export For Survival Campaign
he Nigerian Export Promotion Councl, NEPC, has officially launched its Export For Survival Campaign.
Performing the ceremony in Abuja, the Minister of Industry, Trade and Investment, Otunba Adeniyi Adebayo said the campaign would drive the message of economic diversification as a route to achieving sustainable national socio-economic development through the export of non-oil products and services of Nigerian origin to regional and global markets.
Hon. Otunba Adeniyi stated that the campaign is an endorsement of the initiative to stimulate the consciousness of all Nigerians to the realities that diversification of the productive base of the economy is key to employment generation, wealth creation and poverty reduction in the country.
He therefore appealed to all stakeholders to embrace the Export For Survival Campaign as a brand that would be a game changer in the socio-economic space of national development.
Earlier, the Executive Director/CEO of the Nigerian Export Promotion Councl, NEPC, Dr Ezra Yakusak said the campaign signaled the beginning of the Council’s commitment to reposition the operational activities of NEPC ehich is in line with the Council’s mandate to develop and promote the non-oil export sector as a key driver of the diversification agenda of the present administration.
Dr Yakusak stated that it would further complement the NEPC brand positioning strategy given the current economic realities on ground.
” Therefore, to ensure we achieve these objectives, it requires that all hands must be on deck as we go through this arduous journey of making the non-oil export sector a significant contributor to the country’s overall Gross Domestic Product, GDP, and we at the NEPC, believe that our vision to make the world a market place for Nigerian non-oil products is very key in rejuvenating our fragile economy” He explained
According to him, the initiative will increase the awareness of opportunities in the sector and benefits of exporting Nigerian goods and services to the overall growth of the economy.
He reiterated that the campaign is a patriotic call on all Nigerians to realize the urgency of engaging in non-oil export trade as a viable means of economic growth, industrial development and boosting our foreign exchange earnings.
The Executive Director stressed that the rebranding exercise is germane to realizing NEPC’s mandate as a Trade Promotion Organisation, TPO, as well as reposition the Council for better performance.
“This is premised on the fact that over the years the NEPC has undertaken a series of branding activities from “We Grow At Home, To Sell Abroad” to “Export Business, Tomorrow Business” and now to the current campaign “Export4Survival” and the unique proposition of the present campaign underlines our resolve to change the narrative and position the non-oil sector as the only means of surviving as a nation” Dr Yakusak added