NEPC Achieves Resounding Success as Nigeria Shines as ‘Country of Honor’ at 8th China International Import Expo (CIIE) 2025
The Nigerian Export Promotion Council (NEPC) is delighted to announce the monumental success of the Nigerian delegation at the 8th China International Import Expo (CIIE), held in Shanghai from November 5th to 10th, 2025. Nigeria was prominently featured as the ‘Country of Honor’, marking a significant milestone in bilateral trade relations.
The delegation’s impactful participation was strategically executed under the visionary leadership of the Head of Delegation, Dr. Nonye Ayeni, Executive Director/CEO of NEPC, guided by her ambitious “Double of Export” campaign.
1. Triumphant Trade Engagement and MoUs
The Nigeria Pavilion served as a dynamic epicenter for trade and investment, hosting a robust delegation of over 20 Nigerian exporters.
- Business Forum & B2B Sessions: The accompanying Business Forum and dedicated business-to-business (B2B) sessions were exceptionally well-attended by high-profile Chinese investors, importers, and business leaders.
- Concrete Outcomes: These engagements culminated in a high volume of serious trade enquiries and the initiation of several Memoranda of Understanding (MOUs), positioning Nigerian non-oil products for significant penetration into the vast Chinese consumer market.
2. Showcasing Nigeria’s Diverse Export Potential
The Nigeria Pavilion presented a compelling an
d diverse showcase of the nation’s non-oil export capabilities, aligning with global demand and the shift towards value-added commodities.
Sector Key Products Showcased Value Proposition
Solid Minerals: Lithium, Iron Ore, Zinc, Coal Strategic raw materials for China’s industrial and technology sectors.
Agro-Commodities: Cocoa, Hibiscus, Palm Oil, Honey Premium, high-quality agricultural products with significant export demand.
Creative Industry: “Made in Nigeria” Fashion & Textiles Promoting Nigeria’s vibrant fashion, cultural, and creative economy.
3. Key Engagement Highlights
Beyond product displays, the Nigerian exhibition deployed innovative methods to engage the Chinese market and create memorable experiences:
- Cultural Diplomacy: Daily “Made in Nigeria” fashion shows captivated international audiences, effectively promoting Nigeria’s creative industry and soft power.
- Product Immersion: Live Zobo drink demonstrations offered attendees a cultural taste of Nigeria and successfully promoted the Hibiscus flower as a high-value agro-export to the Chinese food and beverage industry.
This landmark event has firmly positioned Nigerian exporters for long-term strategic partnerships in China. The NEPC remains committed to building on this success to achieve the national goal of significantly increasing non-oil export revenue.
